There’s something deeply fulfilling about breaking into a bar of the Viral Dubai chocolate—the crisp snap of a perfectly tempered block, the slow melt of velvety chocolate on your tongue. If you’ve seen Kourtney Kardashian breaking apart her Kit Kats in that oddly satisfying way, you’ll love the Viral Dubai chocolate for the same reason. Many of these luxe Middle Eastern chocolate bars come in beautifully marbled exteriors with segmented squares, perfect for snapping off piece by piece.
Our favourite way to enjoy it? Split it open down the middle, savor each crunchy bite slowly and let the rich flavors melt on your tongue. Some brands even have crunchy Nutella, gooey Biscoff or delicate wafer layers for extra texture. It’s a fidgety, indulgent experience—so take your time, snap and munch away!
Everything You Need To Know About Dubai Chocolate
- Jump To What Is The Viral Dubai Chocolate?
- Jump To Can You Get It At Woolies or Coles?
- Jump To Where Can I Buy It & How Much Does It Cost In Australia?
What Is The Viral Dubai Chocolate?
The Viral Dubai chocolate is a decadent pistachio and knafeh-filled chocolate bar, created by Fix Desserts in Dubai. The Dubai chocolate took the world by storm after going viral on TikTok in late 2023, making this combination of creamy chocolate, crunchy pistachios and sweet knafeh (a Middle Eastern pastry) an instant sensation. The hype grew as videos showed the satisfying ASMR-inducing snap of the bar breaking open to reveal its rich, layered center.
Since then, the trend has exploded, with home bakers and chocolatiers worldwide trying to recreate the iconic treat. Its perfect balance of textures and flavours—plus its photogenic appeal—keeps it moving as the ultimate hedonistic snack in 2025.
Can You Get It At Woolies or Coles?
Sorry to disappoint, chocoholics—despite the desperate searches, your local Woolies or Coles aren’t stocking the Viral Dubai pistachio-knafeh chocolate as of June 2025. (We know, we’ve checked every aisle, too.)
But fret not! We’ve done our homework and have tracked down the best spots across Melbourne to get your hands on that precious, crackly TikTok-famous bar. From specialty Middle Eastern grocers to hidden dessert havens, your fix is closer than you think.
Where Can I Buy It & How Much Does It Cost In Australia?
The Viral Dubai chocolate bar is known for being a bit pricey—but don’t worry, we’ve tracked down a range of options across Melbourne, whether you’re shopping online or in-store. Stock up on the classic original bar or try fun twists on the trend, with both home delivery and local spots waiting to satisfy your sweet tooth.
Look no further—here’s your ultimate guide to scoring the famous Dubai chocolate in Melbourne:
In-Person & In Store
Lindt
Spencer Outlet Center & DFO South Wharf
Image: Lindt | Website
Lindt Australia has put its own luxurious spin on the viral Dubai-style chocolate with a 145g specialty bar priced at $20. While you'll need to visit their Spencer Street or South Wharf outlets to browse their full chocolate range in person, the good news is these Dubai-inspired bars are also available for online ordering.
Naheda's Choice
Prahran Market, 112/163 Commercial Road, Prahran
Naheda’s Choice at Prahan Market do a beautiful 200g fresh marbled Dubai chocolate bar for $25. They do a special Perisan Airy Floss bar in white chocolate as well. While we love the experience of browsing their market stall (the aroma alone is worth the trip!), you can also have these beauties delivered. Tip—Refer a friend for 25% off!
Cookie Dough Co
Windsor, Northcote & West Melbourne
At Cookie Dough Co, they make their own gorgeous marbled Dubai chocolate bars—and at just $16 each, these handcrafted treats are an absolute steal. With multiple locations across Melbourne and home delivery available as well, it's never been easier to satisfy your Dubai chocolate cravings.
IGA Xpress Oakleigh East
2 Macrina Street, Oakleigh East
For those still disappoint about not finding a bar at your local grocer, the IGA Xpress in Oakleigh East stocks the authentic 220g Beyoglu Dubaco Dubai Chocolate bar ($30), making it one of the few supermarkets where you can grab this viral treat while doing your regular grocery run. While the price reflects its imported luxury status, it's worth every cent for that true Middle Eastern chocolate experience.
St. Kilda Family Mart
166 St Kilda Road, St Kilda
Want the authentic Dubai chocolate experience? St. Kilda Family Mart stocks the official 200g Beyoglu Dubaco bars for just $22—significantly cheaper than importing it yourself! As one of the few spots in Melbourne carrying the real deal from Dubai, it’s your go-to for that signature Middle Eastern chocolate flavor without the international shipping fees.
Choced
101 Proximity Drive, Sunshine West
Image: Choced | Website
For Dubai chocolate with a creative spin, Choced is your spot. They craft handmade marbled bars in deletable flavors like pistachio, baklava, Nutella and Biscoff—each swirled to perfection. At 2 for $40, it’s the perfect excuse to try multiple varieties. Pick up in-store at their Sunshine West home, or let them deliver the sweetness straight to your door.
Sweet As
954 North Road, Bentleigh East
Image: Sweet As | Website
Sweet As lives up to its name with Melbourne’s most extensive Dubai chocolate selection. Whether you’re after a fresh slabs, priced at $30, pre-packaged bars ($15), or just a taste with their $6 mini bars, they’ve got you. Their creative twists like Bueno-stuffed bars and fairy floss-topped “angel hair” chocolate prove they’re not afraid to get creative.
Suger Goodness
316 Sydney Road, Coburg North
One of our personal favourites, Sugar Goodness, crafts what might be Melbourne's crunchiest, most satisfying bars for $30. Their signature versions—pistachio-studded, Bueno-loaded and Biscoff-crumbled—elevate the trend with premium ingredients and addictive textures. Head to their food truck in Coburg, or order some online.
Sprinkles Ice Creamery
Tarneit & Point Cook
Sprinkles Ice Creamery does their very own homemade Dubai chocolate bars for $35 a pop— thick, marbled slabs made with the same care as their premium scoops. Available for pick up from either store or ready to be shipped to your door.
Dope Donuts
366 Moreland Road, Brunswick
Don’t let the name fool you—Dope Donuts sells homemade Dubai chocolate bars ($26) alongside their famous doughnuts. Head to their store in Brunswick, or order delivery through Uber Eats if patience is dwindling.
Catering Project
40/12-16 Newquay Promenade, Docklands
Image: Catering Project | Supplied
Need Dubai chocolate in bulk without the luxury price tag? Catering Project delivers serious value with their 20-piece gold airbrushed mini bar box for just $69. These bite-sized beauties are as Instagrammable as they are rich, making them perfect for events, gifts or your personal stash—these are a bang for your buck!
Online Orders Only
Loaded Stuff
Image: Loaded Stuff | Website
Loaded Stuff makes some of the most luxurious Dubai chocolate bars, made with premium Belgium chocolate. The bars are available in Pistachio, Bueno, Biscoff and Caramel Truffle for $25. They also do an interesting pistachio and jam Dubai chocolate bar. For a budget-friendly pick, go for their whoopsie bars— the classic Dubai chocolate bar with blemishes or cracks, still perfectly good. Just remember to get in quick— these are almost always sold out.
Dubai Bars
If yore looking for a shrine to Dubai chocolate, Dubai Bars are decked out with options. Their eye-catching, customisable bars—available in vibrant colors like green, blue, and pink—are widely considered some of the best in Melbourne. Choose from classic flavors like pistachio, Nutella, and Biscoff, with prices ranging from $15 for a 165g bar up to $30 for a larger 345g slab. If you’re after something smaller, they also offer budget-friendly mini bars for just $8. What really sets them apart is their dedication to inclusivity and dietary requirements: they stock gluten-free, nut-free, vegan, and dairy-free alternatives (starting at $15), ensuring everyone can enjoy their creations.
Main image credit: iStock | Supplied
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